7 Things You Should Know About The Milan Fashion Week 2021
Twice a year, during February and September, Milan Fashion Week comes to our doorsteps and gives us a breath of fresh fashion. The event has, time and again, put fashion in the spotlight, celebrating it right in the heart of Milan. The event is always buzzing with fashion lovers, buyers, and various media personalities.
Partially organized by the non-profit organization Camera Nazionale Della Moda Italiana, the event presents multiple fashion shows with different designer presentations to global audiences. From hosting catwalk shows to its designer showrooms and other static presentations, the event has managed to mesmerize many through the years.
When is Milan Fashion Week 2021?
Milan Fashion Week is just a few days away from us. The show is happening from September 21st to September 27th.
Things To Know
1. Access Limited For Vaccinated People
Like the New York Fashion Week that happened from September 8th to September 12th, Milan Fashion Week will be physical too. The access to the event, just like the NYFW, will be limited to fully vaccinated people. Guidelines and protocols shall be issued in regards to Covid-19 regulations for the Milan Fashion Week.
2. The Return of Physical Shows
After almost one and a half years of Covid-19 ruining the fashion scenes for us, physical shows will be back for the Milan Fashion Week 2021. The physical shows and events will be back in full swing this year as the Milan Fashion Week gears up to host over 170 appointments in a week. Of these 170+ appointments, 125 are slated to be organized in person.
As far as shows are concerned, 42 shows of the 65 planned shows by new labels and established brands will be held physically.
Many major brands have confirmed their presence, including Versace, Prada, Fendi, Max Mara, Etro, Salvatore Ferragamo, and Missoni. The guests will attend the shows only if they meet Italy’s “Green Pass” criteria. The Green Pass criteria is a national system that offers access to indoor venues.
3. Brands making a comeback
Many brands are returning to Milan Fashion Week again; they are now set to organize physical events. On September 22nd, Roberto Cavalli is hosting his show with Fausto Puglisi. Boss is hosting their show on the following day. Moncler is also returning to the Milan catwalk on September 25th.
4. Brands hosting their first show
Some brands are also going to make their debut at the Milan Fashion Week this year. MM6 Maison Margiela is going to be held on September 23rd. Similarly, the young Italian label Vitelli is following suit on September 24th. Chinese womenswear brand Hui is debuting with a show on September 26th. Few more new brands are also making it into the official calendar of the Milan Fashion Week for the first time, namely Roberto di Stefano, Traffico, Colville, and Andreadamo.
5. The Armani exhibition
Armani is hosting its much-awaited event on September 23rd at the Silos Exhibition venue. Armani plans to unveil a preview of the latest brand exhibit, “They Way We Are,” at the event. The brand is also celebrating the 40th anniversary of its creation of Emporio Armani, paying tribute to the Italian brand heritage with a variety of exclusive content and visuals to witness.
6. Moschino, Gucci, and Bottega Veneta presenting off schedule
While most brands are returning to present at the Milan Fashion Week for the spring-summer collection for 2022, a few brands are shying away from doing so. Established brands like Gucci, Bottega Veneta, and Moschino are not presenting their group for the season. Moschino has already showcased its collection at the New York Fashion Week. At the same time, Bottega Veneta plans to host their runway show in October in Detroit. Gucci also has chosen to present their new collection in November in Los Angeles since they are the sponsors of the LACMA Art+Film Gala taking place in the same month. That being said, Gucci will still be a part of the Milan Fashion Week with its “Vault” event scheduled to happen on September 25th.
7. Reliance on Digital Format
While many brands are opting to present their collection with physical runway shows, a few brands have chosen to proceed with digital presentations for yet another season. Brands are coming with performances in the virtual format throughout the week. Key labels will be a part of these presentations, including Antonio Marras, Dsquared2, Emilio Pucci, Phillippe Plein, etc. They are all set to showcase their collections online. These brands are indeed moving towards the newfound era of digital fashion weeks.
Milan Fashion Week 2021 Official Schedule
September 21st, 2021
Emerging Talents Milan Fashion Show from 5:00 PM - 6:00 PM
September 22nd, 2021
- We Are Made In Italy (Black Lives Matter in Italian Fashion) - 10:00 AM
- Calcaterra - 11:00 AM
- Marco Rambaldi - 12:00 PM
- Antonio Marras - 1:00 PM
- Fendi - 2:00 PM
- Del Core - 3:00 PM
- Ozlana Atelier - 4:00 PM
- Vivetta - 4:00 PM
- Alberta Ferretti - 5:00 PM
- N°21 - 6:00 pm
- Jil Sander - 7:00 PM
- Roberto Cavalli - 8:00 PM
September 23, 2021
- Max Mara - 10:00 AM
- Genny - 11:00 AM
- Boss - 12:00 PM
- Anteprima - 1:00 PM
- Eltro - 2:00 PM
- Drome - 3:00 PM
- Emporio Armani - 4:00 PM
- Daniela Gregis - 5:00 PM
- RARE Runway Show - 5:00 PM
- Blumarine - 6:00 PM
- Mm6 Maison Margiela - 7:00 PM
- Gcds - 8:00 PM
September 24th, 2021
- Tod’s - 10:00 AM
- Missoni - 11:00 AM
- Sportmax - 12:00 PM
- Budapest Select - 1:00 PM
- Vien - 2:00 PM
- Prada - 3:00 PM
- Act N°1 - 4:00 PM
- Sunnei - 5:00 PM
- Elisabetta Franchi - 6:00 PM
- Vitelli - 7:00 PM
- Versace - 8:00 PM
September 25th, 2021
- Ports 1961 - 10:00 AM
- Ermanno Scervino - 11:00 AM
- Msgm - 12:00 PM
- Moncler - 1:00 PM
- Salvatore Ferragamo - 2:30 PM
- Dolce & Gabbana - 3:30 PM
- Cividini - 4:30 PM
- Brazil Eco Fashion Week (Runway) - 5:00 PM
- Philosophy Di Lorenzo Seafini - 5:00 PM
- Giorgio Armani - 6:00 PM
- Annakiki - 7:00 PM
- Marni - 8:00 PM
September 26th, 2021
- Francesca Liberatore - 10:00 AM
- Luisa Spagnoli - 11:00 AM
- Laura Biagiotti - 12:00 PM
- Sindiso Khumalo - 12:30 PM
- Onitsuka Tiger - 1:00 PM
- Dsquared 2 - 2:00 PM
- Emilio Pucci - 3:00 PM
- Shuting Qiu - 3:30 PM
- Milano Moda Graduate - 4:00 PM
- Hui - 5:00 PM
- Pierre-Louis Mascia - 6:00 PM
- Phillip Plein - 7:00 PM
September 27th, 2021
- Alexandra Moura - 10:00 AM
- Münn - 11:00 AM
- Lagos Space Programme - 12:00 PM
September 28th, 2021
- By Vel (Fashion Vibes) - 8:00 PM
- Fashion Vibes Digital Runway Show - 8:00 PM
- Thomas Van M (Fashion Vibes) - 8:00 PM
- Turtlehorn (Fashion Vibes) - 8:00 PM
The official schedule for Milan Fashion Week 2021 can also be accessed on their website.
